Exciting brand changes for Q Underwriting
September 1st, 2021
Q Underwriting is excited to confirm that the entire business will come together under the single brand of Q Underwriting, with a refreshed identity, from 06 September 2021. The legacy trading brands of aQmen Underwriting, TFP Schemes and Thistle Underwriting will be retired from this date.
Over the past three years, insurers and brokers alike have commented that the range of brands operated by Q Underwriting, and their varying specialisms, can be unclear.
Q Underwriting provides insurers with extensive distribution and expertise, and brokers with broad access to a range of specialist commercial insurance products. By presenting the proposition to the market under a single brand, these benefits are clarified and maximised for both parties.
Bernard Mageean, CEO of Q Underwriting, commented:
“We launched Q Underwriting almost three years ago as home for some of the market’s best-known niche commercial underwriting brands, including Thistle Underwriting, TFP Schemes and aQmen Underwriting. Since then, the business has grown, and the Q brand has taken centre stage as a key driver for that growth.”
“For example, we built a single portal to give the market a single view of Q and to help brokers access the range of products we offer in one place; we helped our broker partners throughout COVID with a Q Underwriting Sales and Development team supporting our underwriting teams; we launched a central Managing General Underwriter and bought in new capacity which now trades under the Q name; and, importantly, we have developed a reputation as specialist, robust and reliable under the Q Underwriting name.”
“I am exceptionally proud of the heritage provided by our legacy trading brands; I’m equally excited about the future, and the benefits for our partners of trading with a unified Q Underwriting.”
The rebranding will be effective from 06 September 2021 for New Business and Renewals issued after that date. For policies which are mid-term, rebranding will take place at renewal, rather than as part of any mid-term adjustment, to minimise disruption for policyholders.
There is no action required on behalf of brokers or policyholders, and there has been no change to Q Underwriting’s product offering beyond the branding.